Pronouns and VO

You, I, we….these are words we use pretty much every single day. Which means for the most part they are a GIVEN. They are just a necessary stepping stone to get to the point we are making when we talk with someone. We would never say directly to someone, “Do YOU wanna go for a hike?” It would sound more like this: “Do you wanna go for a HIKE?” We focus on the message, the point, the new information – not the obvious. If someone asks us what kind of burger we like, we don’t respond with “cheeseBURGERS” but rather by emphasizing the NEW part of the information: “CHEESEburgers.”

So next time you see a sentence in your voiceover script containing pronouns, which will be all the time, remember what you really need to emphasize. Don’t let the pronouns steal the spotlight from the actual message.

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